R. I. C. E

"Step by step" is the key to TTFB's success

Our core values—Resilience, Innovation, Collaboration, and Excellence (RICE)—guide everything we do. Just as rice grows strong against nature's challenges, we remain resilient, continually improving and adapting. Innovation propels us to honor tradition while exploring new ways to elevate our work. Collaboration ensures that we achieve the best results by working together in harmony. Excellence, like the precision and care that go into every detail, is the standard we uphold in every endeavor. With these principles, we embrace challenges with determination and integrity, holding ourselves to the highest standards. This commitment has guided our steady growth, making us one of Taiwan's largest restaurant groups. Looking ahead, we remain dedicated to these values for continued success and growth.