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About Us: A Message from the CEO


Paving the Way of Global Asian Cuisine

Pioneer of Asian Cuisine: The Journey from Vision to Success

Since our founding in 1990, we've taken on the challenge of creating something exceptional—turning Asia's rich culinary traditions into a thriving, scalable restaurant chain. With no roadmap, our journey has been driven by innovation, determination, and a commitment to setting industry standards. Today, we're proud to be Taiwan's only Asian cuisine group with over 150 locations, and our vision is clear: to become the world's leading Asian restaurant brand.

Empowering Talent, Elevating Flavors

Our commitment extends beyond exceptional cuisine—it's anchored in the people who bring it to life. Our chefs, servers, and team are the foundation of our success. Over 30 years, we’ve developed a "13-Level Talent Development System" to nurture their expertise and creativity. By combining traditional culinary techniques with modern innovation, we craft dishes that are both refined and heartfelt. Every meal is a tribute to the rich, diverse flavors of Asia, created with passion and care.

Dedicated to Crafting the Best Dining Experience

Our team is wholeheartedly committed to creating dining experiences that exceed expectations. Every day, in every restaurant, at every meal, we focus on the details that matter. Driven by our "Sincerely For You" philosophy, we aim to be the best restaurant in the hearts of our guests, delivering an unforgettable and unparalleled experience.

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